Autodesk 2012

Effective: April 2011

Assignment:
On April 6, 2011, Carlo Baroncelli, Technical Sales Manager at Autodesk Italy, spoke to seven Autodesk specialists. This interview took place near Milan and covered the brand new features of Autodesk's AEC and Media and Entertainment solutions. The assignment was to broadcast Baroncelli's conversation with the Autodesk experts live and to make it 'interactive'.

Solution:

To ensure that all website visitors would be able to watch the interview live, the video was uploaded to a streaming site. Then Onemedia designed a landing page with an embedded chat that allowed participants to submit comments or ask questions in real time during the show.

Result:

The programme was a great success. More than 50 website visitors contributed to the conversation via chat, and what started off as a simple interview turned into a virtual talk show. With this highly interactive programme, Onemedia managed to increase customers' interest in the company Autodesk and its current products.