 Autodesk RoadshowsEffective: from Autumn 2011 |
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| Assignment: In late autumn 2011, Autodesk and select resellers held several roadshows for plant designers and MEP engineers in Germany, Austria and Switzerland. Onemedia was asked to develop a promotional strategy to attract as many visitors as possible. Solution:  With a multi-phased emailing campaign including invitations and reminder notifications, Onemedia addressed a precisely defined target group among the Autodesk customer and prospect base. The campaign included several additional content items on the Autodesk website, e.g. teasers on the home page or promotion boxes on relevant product pages. Each of these items redirected users to a specially designed roadshow landing page with an agenda and registration form.Result:  By sending emails directly to select contacts and advertising for the roadshows on the Autodesk website, Onemedia inspired a large number of users to sign up for the events. |
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