Online Campaign for Autodesk

Effective: 2011

Assignment:
To increase business revenue and the number of existing installations, Autodesk decided to launch a campaign that would highlight the cost benefits of Autodesk BIM software (Building Information Modelling).

Solution:

Onemedia implemented a comprehensive online campaign with videos, case studies and information sites that encouraged users to leverage BIM and explained its many benefits.

Result:

The campaign lasted a whole year, covered 15 countries and addressed all Autodesk audiences. It included targeted web pages for structural engineering, infrastructure and plant design, with online content that was regularly updated with new demo videos and customer statements. The online campaign was accompanied by a monthly direct mail to increase awareness.